By Joe Piper III
Blogger for Johnson & Wales University School of Business
Personally I enjoy the B-cycle its convenient and it saves me a good amount of money in not having to pay for gas or the bus when I want to go somewhere, I currently have the student membership and enjoy a lot of the perks that come with it. As I began spreading the word about the convenience of the B-cycle to a few of my friends I noticed that Johnson & Wales University was hosting a B-cycle sign up and I began to think of some ways businesses and other universities could benefit from using the B-cycles.
How B-cycles can benefit from Business
- Renting ad space on actual bicycles and docking stations or bicycle wrappings by doing this your business not only gets their name out there but it’s pairing itself with a business that promotes good health and a company that cares about pollution and reducing it along with the cities carbon footprint.
- New company travel packages ( company endorsed vehicles) similar to how Jimmy Johns and Little village deliver via bicycle. Companies can also offer this to employees as their company vehicle as a way to promote health and wellness and reducing the companies carbon footprint.
- Gasoline credit offered to employees every time they use the bicycle to commute instead of driving to work.
How B-cycles can benefit from students/university
- Students can benefit by obtaining Student membership.
- Universities can purchase a certain number of docks and bicycles and utilize them as campus shuttles around campus and in the city.
- If universities were to purchase a certain number of B-cycles and use them for shuttles they stand to benefit the same way businesses can by wrapping the bicycles with university logos or having the bicycles be in university colors which would build brand recognition for the university.
- Students can benefit from the B-cycle because it’s convenient and it saves them money.
- Students can also benefit from the B-cycle because it promotes good health by offering the act of bicycling not only as a means of transportation but as a form of quick exercising.