Business | Top Content Marketing Trends for 2014

List composed of Original Content from Forbes and The Guardian

By Joe Piper III

Blogger for Johnson & Wales University School of Business

1. Businesses Will Finally be Able to Define Content Marketing
2. The Top New Marketing Job Title Recruited and Hired will be “Director of Content”
3. Mobile Content Marketing Strategies will Separate Winners from the Rest of the Pack
4. Calculating Content Marketing ROI Will Spawn New SAAS Software and Companies
5. Businesses Will Look for Ways to Automate Their Content Marketing, and These Efforts Will Fail
6. Google+ and Slideshare Will Become Essential for B2B Content Marketers
7. Location-Based Content Marketing Will Provide Huge ROI for Brick-and-Mortar Businesses
8. Internet Advertising will take up about 25% of the entire market by 2015
9. Smart Businesses will focus on Trust & Quality in their output to their customer
10. Businesses Will also invest in the user experience
11. Promotion & Distribution
12. New Platforms
13. Businesses will succeed in exclusivity by making content available to select users to build key relationships.
14. Brands that tell a grasping story will gain the audience
15. Responsive Delivery is essential to brands

The list is composed of Forbes ‘Top 7 Content Marketing Trends for 2014’ and The Guardian’s ‘ Experts  Outlining key content marketing trends for 2014’